A cold call is not life or death. If someone says ‘no’ to you, no one will die. You will not destroy your life or that of innocent passers by. Your company will not fold; the world as we know it today will not come to an end. It is only a phone call. Loosen up, be creative, and have some fun with it.
Never use the word ‘appointment’ when trying to set one. Instead, use the word ‘meeting.’ ‘Meeting,’ sounds more professional and more important. ‘I would like to meet with you…’
Be yourself. Be genuine. No one wants to deal with a phony. It is okay to simply be yourself, selling a product or service in which you believe. Prepare, so that nothing will surprise or stop you. Continue being a thinking human being. Listen actively. Focus on the conversation you are having with your prospect and only on that conversation.
If you need help with any of the above or with other aspects of new business development, Cold Calling College will help you. It’s targeted to help entrepreneurs, business owners and sales professionals prospect fearlessly and schedule more new business appointments in less time.