Cold Calling Tips from the Queen of Cold Calling

1. Never use the word “appointment” when asking for one. It is much better to use the word “meeting”.

2. Prospecting is a communication skill; it can be learned and improved upon.

3. Speak about your business or product/service as often as you can in “real life”. You must get used to talking about what you are doing. That skill will translate to the telephone.

4. Understand the goal of your telephone calls. Ask yourself the question: “When I hang up the phone, what do I want to have accomplished?”

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