Cold Calling Tips from the Queen of Cold Calling

1. Make sure there is a match between your prospects’ needs and your offering. Make sure your prospect understands the match.

2. Prepare for questions and objections by writing down the questions and objections you believe you may hear. Make sure to come up with great responses so that you are prepared for when you hear these questions and objections.

3. Respond to questions and objections. Questions and objections are a good thing. It means that your prospect is thinking about what you are discussing and seriously considering doing business with you.

4. Be relevant. The more relevant you are to your prospect, the greater will be their interest in your product/service. Conversely the less relevant you are, the less will be their interest. There is a direct correlation, so only present those aspects of your products/services that are relevant to your prospect’s specific challenge. Generic does not work.

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