- Think of your cold call as the beginning of a sales relationship. Pick one tip to implement today. Take action now to change your prospecting results.
- Follow up. Follow up. Follow up.
- Do what you say you’re going to do. If you tell your prospect that you will call next Thursday at 3:00 p.m.–call your prospect next Thursday at 3:00 p.m.
- Use a system to track your leads. Use it consistently.
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