1. Sell something in which you believe–something that offers a value and benefit.
2. Think of your cold call as the beginning of a sales relationship. Pick one tip to implement today. Take action now to change your prospecting results.
3. You are on an equal level with your prospect. Yes, you need them, but they also need you. It is a reciprocal relationship.
4. After a successful call, keep calling. Your energy and enthusiasm will be higher–it will translate to even more success.