1. Practice your script with an 8- or 9-year-old. If they do not understand what you are saying–neither will your prospect.
2. Know the goal of your telephone call–and this goal may be different from your ultimate goal. For example, if you are calling to set up a new business appointment, the goal of your call is an appointment–not a sale. Once you know the goal, make sure to ask for what you want.
3. Actively listen to what your prospect is saying. Take care not to project your fears and insecurities onto your prospect.
4. Think of your cold call as the beginning of a sales relationship. Pick one tip to implement today. Take action now to change your prospecting results.