1.) In order to succeed in sales, you must believe in the worth, value and desirability of your product or service. Before you can ever convince someone else to buy, you must first ‘buy into’ the value yourself.
2.) If you believe in the value of your product or service and you believe that it is of value to your customers, then you are coming from integrity. Your integrity, personal and professional, and the integrity of your product or service is the cornerstone of making introductory calls, and indeed of the entire sales process.
3.) Examine your business, product or service and how you see yourself in relation to your business and to your clients or customers. Does your product or service provide a benefit? Do you believe in the value and benefit of your product or service? Are you doing the best you know how to insure that your customers get what they need? What is your intent toward your customer?
4.) Recognize that you are a reputable person with integrity, representing a beneficial product or service. You are, in fact, providing an important product or service to your clients or customers-one that they want.