Cold Calling Tips from the Queen of Cold Calling

1. Building rapport with your prospect starts with you and your prospect. Think about it-do you enjoy speaking with someone who is thinking about something else and not about your conversation? Of course, you don’t! People can sense when someone is not paying attention-your prospect will be able to tell whether you are focusing totally on your interaction with them or whether your mind is elsewhere. Do your preparation, so that you can focus on your prospect.

2. Salespeople frequently are told to be “enthusiastic,” but merely forcing enthusiasm will make you sound phony. Enthusiasm comes from within. It comes from integrity, believing in your product and/or service and being real. If you believe in what you are selling and are prepared, you will not sound phony.

3. Projection is when your prospect says something and you hear something else. It is vitally important not to read extra meaning into statements made by prospects. Remember, your priorities and those of your prospect are not the same. Your number-one priority, of course, is getting in the door and, ultimately, making the sale. But that is not your prospect’s number-one priority.

4. It is important to separate yourself from whatever the prospect (or her secretary) says. When you hear from the secretary that your prospect is “not available,” “on the phone,” “in a meeting,” “out of the office”… this does not translate to: “My prospect knows that I am calling, and she does not want to take my call.” “She doesn’t like me.” “She doesn’t want to buy from me.” “She doesn’t want my product/service.” “She hates me.”

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