Cold Calling Tips from the Queen of Cold Calling

1. Keep adding new telephone numbers to your list. You do not want to keep calling the same numbers over and over. You want to keep adding telephone numbers, so that you are calling a mix of new leads and older leads.

2. If you keep reaching a secretary or assistant, do not call that lead more than 3 times in one day. This is one reason to keep adding new names to your list. If you keep reaching voice mail, however, you can call as often as you wish.

3. Enter all the information you gain from a prospect into your database! The better your records, the easier your calls will be.

4. If you are put on hold at the switchboard, go on to another call. If you are actually holding for your prospect and you’ve been on hold for a while, you can hang up and then call back. Say, ‘I was holding for (prospect’s name), and I was disconnected. Is she available?’ This way, you’ll either get through to your prospect or find out when to call back.

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