Cold Calling Tips from the Queen of Cold Calling

1. Make telephone calls. No one will ever say, ‘yes’ if they do not know of your existence.

2. Feel your prospect’s pain. Articulate that pain. Your prospect will see you as someone who understands. Then, offer a solution.

3. Position yourself as an expert, someone who has knowledge and authority. Do this by discussing your expertise and your credentials. Answer the question, ‘What makes you (or your company, product or service) different from everyone else in the entire world who is selling something similar?’

4. Sell something in which you believe–something that offers a value and benefit.

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