Cold Calling Tips from the Queen of Cold Calling

1. In order to succeed in sales, you must believe in the worth, value and desirability of your product or service. Before you can ever convince someone else to buy, you must first ‘buy into’ the value yourself.

2. Make sure that your telephone has a clear sound. If you are not sure, use someone else’s phone to call yours and have a colleague standing by to answer it. This way, you will know for sure. 

3. Stay calm. You will, for the most part, be talking to people who will appreciate your call. If a prospect is rude, remember: This is not personal. Move on.

4.  Before you ever get on the telephone, do your homework: Setup your strategic marketing plan, and write your script.