Cold Calling Tips from the Queen of Cold Calling

1. Whether trying to ascertain a good time to call your prospect back or trying to schedule a meeting, it is a good idea to give alternate choices. ‘Is this afternoon good, or would tomorrow morning be better?’ It is much easier for your prospect to decide ‘when’ rather than ‘whether.’

2. Call when the prospect is in. Call when you know you can reach the prospect. Early, late, lunchtime…. Your industry may have times that are specific to that industry. Call when the secretary said to call back. 

3. Keep adding new telephone numbers to your list. You do not want to keep calling the same numbers over and over. You want to keep adding telephone numbers, so that you are calling a mix of new leads and older leads.

4. If you keep reaching a secretary or assistant, do not call that lead more than 3 times in one day. This is one reason to keep adding new names to your list. If you keep reaching voice mail, however, you can call as often as you wish.

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