Cold Calling Tips from the Queen of Cold Calling

1. If you keep reaching a secretary or assistant, do not call that lead more than 3 times in one day. This is one reason to keep adding new names to your list. If you keep reaching voice mail, however, you can call as often as you wish.

2. Enter all the information you gain from a prospect into your database! The better your records, the easier your calls will be. 

3. If you are put on hold at the switchboard, go on to another call. If you are actually holding for your prospect and you’ve been on hold for a while, you can hang up and then call back. Say, ‘I was holding for (prospect’s name), and I was disconnected. Is she available?’ This way, you’ll either get through to your prospect or find out when to call back.

4. If you are setting up meetings for someone else, you can say things about that individual that they themselves cannot. Don’t be afraid to gush. Point out all relevant personality traits: ‘She is so talented.’ ‘She is so down-to-earth.’ ‘She really understands this business.’ You get the idea. Coming from a second party, these types of statements are very powerful. If you say them about yourself, however, you simply sound like a braggart.

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