Cold Calling Tips from the Queen of Cold Calling

  1. Understand the goal of your telephone call. Ask yourself the question: “When I hang up the telephone, what do I want to have accomplished?”

  1. When you are making introductory calls adopt the attitude that you expect to speak with your prospect. Expect that your call to be put through and that your prospect will want to speak with you. You have something of value that is of benefit to your prospect. This attitude will help you sound confident and in control.

  1. When speaking with a gatekeeper, remember to always use directed words, such as: “What” or “When….” If you ask, “Do you know what time Ms. Decision-Maker will return?” the gatekeeper can simply answer “yes” or “no.” However, with directed words, if she knows, she must give you an answer.

  1. If the gatekeeper asks, “What is this in reference to?”, if you have forwarded materials, either before the introductory call or at your prospect’s request after the initial call, simply answer, “We’ve had correspondence. Please tell Ms. Decision-Maker that (your name) from (your company) is on the line.”

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