Cold Calling Tips from the Queen of Cold Calling – Asking Good Questions

1. What are you looking to accomplish?

This question will help you understand your prospect’s expectations. It will also help you know what will resonate with your prospect.

2. What is most important to you when making a decision to work with a vendor/company?

This is a key question. You need to know the criteria the prospect is using to make their decision. If you don’t fit the criteria, you won’t get the sale.

3. What would the perfect solution/product/service look like?

Another key question. You need to know the criteria the prospect is using to make their decision. If you don’t fit the criteria, you won’t get the sale.

4. Why did you choose your current/last vendor/product/service?

Knowing your prospects decision-making process will help you understand where to go and what to do next.

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