Independence Day?

I was never supposed to be The Queen of Cold Calling… I was supposed to be a ballerina.

If you’ve ever been on one of my webinars, you may have seen the picture of me when I was 5 in front of the house where I grew up in Pittsburgh, PA before my very first recital.

When I was 17, I moved to New York City (where I still live and work) to dance. I studied at the Joffrey Ballet School.

Eventually, like every artist in New York City, I needed a day job. I got very tired of waiting on tables, so then I got a job with a telemarketing agency that did new business development. It turned out that I was good at it. Who knew? Because ballet dancers do not talk—we dance we don’t talk.

I did that day job for a while and then I started my own business doing business development on behalf clients. It was one of those first clients that dubbed me, “The Queen of Cold Calling,” because I found so many new opportunities for him.

After that beginning, I segued into the business that I have today. For the past 20+ years I have helped business owners, entrepreneurs and sales professionals use the phone and all of the tools that are available to develop new business.

My own business thrives and I never worry about where the next sale will come from because I know how to prospect. I am independent. My clients have gone on to have successful businesses and sales careers. They also do not need to worry about where the next sale will come from. They now know how to prospect. They are independent.

Here’s the point that I would like to make today: What gave me my independence (and what gives my clients their independence) was learning this all important skill of prospecting and connecting with prospective new clients.

You may have heard that in order to be really successful in sales you need to be a “born salesperson.” This is not true. I was never a “born salesperson,” I was a ballet dancer. I was simply really, really lucky because early in my career I learned this skill and learning the skill enabled me to find clients and grow sales.

True independence, financial independence and spiritual independence, comes from not having to worry about where the next sale is coming from.

On this day of independence, if you or members of your team are struggling or if you simply want to take sales to the next level, there is help available. It is unlikely that you will figure it out on your own. Luck may or may not strike. The really good news, however, is that prospecting is a communication skill and like any communication skill, you can learn it and you can improve on it.

Stay tuned for more…

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