LinkedIn is a powerful tool that can facilitate connections… or have prospects hitting ‘delete’ just as fast as they do for ineffective emails and/or voice mail messages.
This is a message I recently received through LinkedIn. The details have been changed to protect the guilty party… and of course, I’ve added my commentary.
How are you? Long time no talk. [I am not sure I’ve ever spoken with this person.]
I want to invite you to our upcoming webcast where we’ll take a close look at (name of product). [I have no idea what this product is, what it does or why I should be interested.]
We have made some significant enhancements to the tool recently. [Really? Who cares?]
Please let me know if you have any questions. [My question is: Why did you send this to me?]
I hope to see you at the webcast. [Ha!]
The writer of this LinkedIn message then added: “Please watch this message.” The message was a link to a video that said, and I’m not making this up: “Please come to our webcast where we will take a deep dive into the features and functionality of (product name.)”
LinkedIn is a powerful tool… but like any tool it is only as powerful as the person using it. This LinkedIn user should have asked himself: “Why should people be interested in this?” before he sent this message. Unfortunately, he did not. My guess: Very small attendance at his webcast.
If you are serious about using LinkedIn to capture the attention of bigger, higher paying opportunities then please join me today at 1:00 p.m. Eastern when my friend and colleague, Erik Luhrs will be reprising his webinar, Using Big Balls to Create Bigger Leads with LinkedIn.
Erik is my go-to guy for everything to do with Lead Generation and LinkedIn. This will be one of the most important webinars you ever attend! I promise! Register now.