As we enter into 2009, our customers face greater risk than ever in the recent past. Sales professionals need to continuously reduce and manage risk for their prospects and customers if they are to succeed. To that end, I recently came across an e-book published by the Sales Bloggers Union (www.salesbloggers.com), that deals with this very topic. In the book you will find 8 different views on risk and its impact on selling from 8 leading sales bloggers. Between them they cover the spectrum from B2C to B2B, consulting and more. I would recommend you download the e-book and see what you can put to practice in your sales.