The Cold Calling Tips Podcast – Warm Calling versus Cold Calling

Had another conversation with yet another entrepreneur who told me he does not “cold call,” he only does “warm calls.”  I continue to be baffled by those who cut off possibilities with a semantic twist. “Cold call, warm call,” it’s simply a state of mind. Your mind. Your prospect does not make those distinctions. This “warm call/cold call” concept is a smoke screen that covers the real issue.

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